Walking into Bridgeforth Stadium for the huge Colonial Athletic Association matchup without some sweet James Madison Dukes gear to prove you're the ultimate Dukes fan in attendance? Come on. That's a rookie move. Seasoned veteran James Madison fans visit FOCO's James Madison Dukes shop. We have the freshest James Madison apparel so you stand out among the 24,000 fans in attendance. But does your passion for JMU stop when the clock hits zero? Of course not. After the game, head back to your fan cave which you've decked out in our James Madison collectibles, and help others bask in the glory of the purple and gold by hooking them up with our James Madison Dukes gifts. Our James Madison merchandise + you = best fan in Harrisonburg.